Polaroid Strikes Back?

Do you remember Polaroid? Yeah I still remember it as photo brand device that produce an instant camera that can produce photo several minutes after take a shoot. After a shoot is taken, a sheet of photo paper will come out and we need to dry it out by flapping it on the air and slowly an image is shown. There’s a thrill when we use this device. A thrill that drawn into a question will our photo look is good, or it’s just become a bad photo and then makes us to grab this device and shoot again. Almost like a digital technology, only the output is real, not a file. The popularity of Polaroid itself comes into its dawn because of the era of digital image. Make our photo shoot result comes into a cheap price. We don’t have to print it to show it out, we just need a mobile media such us our mobile or notebook, or even more advance, a digital photo frame.
From the news in internet, I heard that after stop the production of instant camera for two years, at the end of 2008, Polaroid took a decision to step back from camera industry. And many of its consumers are very sad to hear about that, because of the memory shared.
But a good news then comes, at 13th October 2009 in Hongkong, a new management of Polaroid announces that they’re going back again into camera industry. This new management is formed after Polaroid is bought by Summit Global Company, last April. They announce a new project, called “The Impossible Project”. This project is intended to prepare a new product from Polaroid called New One Step. This limited product will be launched by the middle year of 2010.
Nowadays One Step’s technology is fall far behind. And by this reason, we shall wait for a new one to taste a new innovation that may be very advance by Polaroid. Well, for you Instant Camera lovers, let’s hope this new product can be very close to our memory-life journey.